On 5 December 2015, the European Parliament, the Council and the Commission reached agreement on the new data protection rules, establishing a modern and harmonised data protection framework across the EU. Then on 14th April 2016 the Regulations and Directives were adopted by the European Parliament.
The EU GDPR comes into effect on the 25th May, 2018.
Are you ready ?
The EU GDPR will affect every country around the World. As long as you capture and use/analyse data captured with the EU or by citizens in the EU then you have to comply with the EU GDPR.
Over the past few months we have seen a increase in the amount of blog posts, articles, presentations, conferences, seminars, etc being produced on how the EU GDPR will affect you. Basically if your company has not been working on implementing processes, procedures and ensuring they comply with the regulations then you a bit behind and a lot of work is ahead of you.
Like I said there was been a lot published and being talked about regarding the EU GDPR. Most of this is about the core aspects of the regulations on protecting and securing your data. But very little if anything is being discussed regarding the use of machine learning and customer profiling.
Do you use machine learning to profile, analyse and predict customers? Then the EU GDPRs affect you.
Article 22 of the EU GDPRs outlines some basic capabilities regarding machine learning, and in additionally Articles 13, 14, 19 and 21.
Over the coming weeks I will have the following blog posts. Each of these address a separate issue, within the EU GDPR, relating to the use of machine learning.